The collaboration with HP Printing and computing journey started in 2010, when we were approached to envision the design strategy for the DesignJet T520. A great challenge that gave start to our long-lasting relationship that finds us currently working on worldwide portfolios for ink and large format printers, 3D printers, samples and advanced design.
We worked closely with our client to launch a portfolio of digital textile printers for fast and precise color-matching. Dye sublimation printing is now more reliable and predictable than ever.
This machines have 4 main applications. Sportswear: create sharp, vivid graphics, from team uniforms to technical outfit and get consistent colors year after year; fashion: bringing designs to life and get richly saturated colors, even when printing at top speeds; soft signage: outstanding deep blacks, vivid colors and sharp results; interior decor: get stable colors, even over long periods of time and print on a wide range of polyester fabrics.
Our approach has been giving a fresh look to the printer’s frontal output as well as a color accent to ensure coherence and identity to position HP Printers into the new digital textile printer market.
Throughout the years we have been able to drive the change along HP thanks to our ability to adapt to the client needs and their marketing and engineering teams. Consequently, we established their internal design team and created and grew the various departments, from product, to customer experience and UX/UI, always focused on working with day to day needs in parallel to long-term strategies.
Our work lead to the incorporation of design inside the company, not just from the product perspective but also into their business model. We manage projects and products, understand market and user needs, work with the highest quality standards along the complexity of the products to design and envision roadmaps and strategies.
As the years have progressed the hard work has proven its results through the numerous awards and the unit’s growth. We are proud of all we have accomplished together and humbled by the trust and confidence HP has bestowed upon us.
We are excited for the brand’s future and continue working on new projects and challenges, innovating and applying new tools such as generative design for manufacturing and more.