A continuous
collaboration

Client Name

HP Printing & Computing Solutions

Sector

Printing solutions

Toolkit

Trend & Product Strategy 
Market & Trend Research 
Anticipatory Design 
Design Language 
Vision Workshops 
User Experience 
Usability Archetypes 

Awards

IF Gold Design Award 2016
IF Design Award 2018
IF Design Award 2019

8+ years redefining worlwide portfolio.

The collaboration with HP Printing and computing journey started in 2010, when we were approached to envision the design strategy for the DesignJet T520. A great challenge that gave start to our long-lasting relationship that finds us currently working on worldwide portfolios for ink and large format printers, 3D printers, samples and advanced design.

Our work lead to the incorporation of design inside the company, not just from the product perspective but also into their business model.

Throughout the years we have been able to drive the change along HP thanks to our ability to adapt to the client needs and their marketing and engineering teams. Consequently, we established their internal design team and created and grew the various departments, from product, to customer experience and UX/UI, always focused on working with day to day needs in parallel to long-term strategies.

Our work lead to the incorporation of design inside the company, not just from the  product perspective but also into their business model. We manage projects and products, understand market and user needs, work with the highest quality standards along the complexity of the products to design and envision roadmaps and strategies.

As the years have progressed the hard work has proven its results through the numerous awards and the unit’s growth. We are proud of all we have accomplished together and humbled by the trust and confidence HP has bestowed upon us.

We are excited for the brand’s future and continue working on new projects and challenges, innovating and applying new tools such as generative design for manufacturing and more.

We are a strategic design agency, engaging with businesses to uncover their full potential.

Let’s talk!

Logo Nacar-

Pellaires nº30, E1, Palo Alto

08019 Barcelona

+34 934 762 986

info@nacardesign.com

Logo Nacar-

Pellaires nº30, Local E1, Palo Alto

08019 Barcelona

+34 934 762 986

info@nacardesign.com