Founded in 1944, Jané Group is a family business dedicated to the elaboration, sale and distribution of wines, spanish cavas, liquors and selected foods.
Nacar was asked to reinforce the existant brand and revamp it’s design adjusted to this new phase: dynamic and iconic identity capable of adapting the 75 year old brand.
The starting point of the whole project was the visual branding created around the KM1887’s shop facade. This facade proves central to the design development and would help to generate a coherence in the design: Typography, words and colours that impact.
Because Jané Group possesses different companies and aspects, the brand identity design could not just rely on the color yellow. For this reason it was also built upon a multi-colored palette represented on the variants of each Jané brand to symbolize the diversity of points of action that the whole group embraces: retail sale, distribution and manufacture of liquor that also exports.