Reinventing a
75 year old brand
Dynamic and iconic identity capable to adapt the 75 year old brand
Founded in 1944, Jané Group is a family business dedicated to the elaboration, sale and distribution of wines, spanish cavas, liquors and selected foods.
Nacar was asked to reinforce the existant brand and revamp it’s design adjusted to this new phase: dynamic and iconic identity capable of adapting the 75 year old brand.
Client
Jané
Sector
Food & Beverage
Activities
Brand Identity
Brand Strategy
Visual Design
Graphic Design
Contemporary identity
The branding project needed to represent an identity that would define Jane Group as a unique brand with genuine provenance, confident enough to rely on the quality of its products and the integrity of its corporation.
Symbolizing the diversity of points of action
The starting point of the whole project was the visual branding created around the KM1887’s shop facade. This facade proves central to the design development and would help to generate a coherence in the design: Typography, words and colours that impact.
Because Jané Group possesses different companies and aspects, the brand identity design could not just rely on the color yellow. For this reason it was also built upon a multi-colored palette represented on the variants of each Jané brand to symbolize the diversity of points of action that the whole group embraces: retail sale, distribution and manufacture of liquor that also exports.
Unification of graphic criteria and communication tone
The whole project was a big challenge, it was needed to generate a new recognisable code for all Jané Group expressions and communication channels creating a flexible identity for each of the Jane Group companies while maintaining the unity of the Jane Group style.
The result was a whole identity expressed across packaging, stationery, catalogues, restaurant, apparel and many more.
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