The starting point of the whole project was the visual branding created around the KM1887’s shop facade. This facade proves central to the design development and would help to generate a coherence in the design: Typography, words and colours that impact.
Because Jané Group possesses different companies and aspects, the brand identity design could not just rely on the color yellow. For this reason it was also built upon a multi-colored palette represented on the variants of each Jané brand to symbolize the diversity of points of action that the whole group embraces: retail sale, distribution and manufacture of liquor that also exports.