Fostering the social event around Vermut, Tapas and Rices were people connect by sharing is the center for The Lab Collection. We focused on facilitating these traditions through utensils made for the task, where the design proportions and iconicity are founded on users needs, following simplicity, quality and affordability. Renowned Chefs with Michelin stars were approached along our process to validate and test the collection, receiving very positive and useful feedback
The result is a collection of utensils that enlightens the vermut, tapas and rices experience through special attention to detail. We worked closely with Comas, driving the product conceptualization, its branding and packaging, the art direction and onbrand promotion to portray the experience from manufacturing to the restaurant table, and most importantly, to the customers.