A ride
that strides

Improving emotional appeal.

Designing a motorcycle is always a challenge, but designing a Custom Race bike is a dream for any designer who is a motorcycle enthusiast. Leonart reached out to us to improve the emotional appeal of the brand by designing a new 125cc motorcycle that mixed a sport motorbike with a custom built cafe racer.  

Targeting young audiences we designed Pilder, a motorbike captivating enthusiasts with a good design and a competitive price. Its alluring and unconventional design mixes the front of a custom bike with a sporting rear seat shaping the beauty of its lines. A ride that strides from every angle.

Client

Leonard

Sector

Automotive

Activities

Anticipatory Design
Market & Trend research
Design Language
Vision Workshops
Conceptualization
Usability Archetypes
Tech & Product Strategy
Manufacturing Trends
Engineering
Design for Manufacturing