Nora is an app designed as a communication tool between patients and doctors. The product offers a holistic approach of medical monitoring for chronic patients. Being a high tech solution to the benefit of the patient through a humanized service, we developed a brand and its digital presence
With Nora we wanted to achieve the creation of our own healthcare symbol. Related with “light” and the health cross.
This naming option aims to humanize the brand into a femenine character that has its origins in the concept of light in Arabic and honor from the Latin word honora. Interesting associations with the world nourish and the feeling of newness.