HP jet Fusion 3d Printers
For the last two years, the Nacar team has worked hand-in-hand with the engineering, R&D and marketing groups at HP Barcelona to bring their cutting-edge Multi-Jet Fusion technology to life. The result is a 3D printing ecosystem that’s designed to bring efficiency, quality and speed to manufacturing, and at the same time deliver an outstanding user experience.
With a rich heritage in two-dimensional printing, HP’s first move into the fast-growing market of 3D printers had to make an impact. We were involved in the early stages of envisioning the product in 2014, and have since collaborated with HP to integrate their proprietary print technology into a family of products that provide unique value to industry leaders in the 3D print market. The HP Jet Fusion 3D Printer, the HP Jet Fusion 3D Processing Station, and the HP Jet Fusion 3D Build Unit help the user to transform a design from digital model to printed voxel with unique efficiency.
The printer prints and fuses layers of a combination of materials, and when finished, the user wheels the sealed print bucket to the Processing Station. The station cleans the printed pieces, removes the excess powder material and deposits it back into the cartridges to be reused in the next run. Where 3D print professionals previously needed to mix and match machines on the market to patch together a print process, HP’s complete 3D printing ecosystem is easy to use, totally integrated and provides a seamless workflow.
The Nacar team was involved in every detail of the design of the state-of-the-art machines. A consistent Visual Brand Language was developed and driven by two needs: to complement HP’s established brand built around its existing 2D printing portfolio, and to communicate the company’s value as the bold and innovative newcomer to the 3D market. For example, the application of the brand language can be seen when opening up the hood of the printer; like a well-built car, the interior is designed to deliver a high quality finish, technical precision and elegant use experience consistent with the machine’s exterior.
HP’s entry to the additive manufacturing market was the result of a dynamic, close collaboration with Nacar’s team of product designers, UX designers and engineers from 2014-2016, and we were delighted to see the family of products received with huge excitement by potential customers and end-users alike when launched at RAPID 2016 in May.