Telstar – Visual identity
Telstar is one of Spain’s leading multinational companies which operates in the field of solutions and scientific equipment for the biomedical, pharmaceutical, aerospace and telecommunications industries, among others. Our work with this company is focused on high technology instruments for the industrial sector and scientific research.
The objective of the company was to improve the image and the usability of its products, and to establish a unique visual identity, so that the brand would stand out from its most direct competitors.
We began our collaboration with Telstar by developing a programme for the corporate identity of its products (VBL), which defines guidelines for the industrial design of equipment, control panels and graphical appearance. Based on this manual, we have gradually applied the guidelines to each of the new products made by the company.