to cook with you.

Adapting products
to users.

Teka markets its products internationally with different positions depending on the country. This fact means that the user profiles are very diverse both economically and expertly in the handling of electronic equipment.




Kitchen Appliances


Anticipatory Design
Market & Trend Research
Design Language
Vision Workshops
Tech & Product Strategy
Usability Archetypes
Manufacturing Trends
Design for Manufacturing

final keyshot_v6.114

Aiming to convey quality, technology and affordable sophistication.

Nacar in collaboration with Fresh Focus designed an intuitive and direct interface that would adapt to different user profiles and different ways of cooking.

The new range of Wish ovens integrates multiple functions that allow from cooking with manual programming, to automated systems based on recipe books integrated in the oven itself. They also reduce energy consumption by up to 20% compared to previous models. Highly efficient, they have a lot to offer and reduce the carbon footprint.

We chose to integrate rotary controls and a display in the front of controls to facilitate the operation, minimize the steps and humanize the use. Aiming to convey quality, technology and affordable sophistication.