Furniture that prints
DesignJet Studio with HP
Reframing printing technology. From mundane equipment hidden in the backroom, into a piece of furniture that blends with the workspace and workflow of architects and creatives.
On the large format printer market, solutions to date were not meeting the expectations of architects and creative teams in terms of aesthetics, usability and sustainability.
Furniture that prints, with customizable top cover, adapted to the palette of the workplace. With the ability to print and scan from anywhere. And simple, being able to streamline a job submission through printing multiple files in a single click.
The HP DesignJet Studio, with a staggering 8 design awards and extensive coverage in acclaimed media outlets like DesignBoom, Dezeen, and Design Milk, witnessed a profoundly intensified impact.
iF Award 2021
RedDot 2021
Fast Company’s 2021 Innovation by Design
German Design Awards 2021
Good Design Awards 2020 Chicago
Good Design Awards 2020 Japan
Core77 Runner Up 2021
Interior DEsign Best Awards 2021
- Trend & Product Strategy
- Market & Trend Research
- Anticipatory Design
- User Experience
- Usability Archetypes
LEADING COMPANY
HP has led the large-format printing market share for decades, and is estimated to be an $11.4 billion market by 2026. Within the different segments, the company detected opportunities for innovation among architects, designers and creative industry professionals.
A DIFFICULT BACKGROUND
Large format printers to date did not meet the expectations of architects and creative teams. These equipment were complex, did not reflect their visual palette, offered a fragmented user experience and restricted their mobility by requiring them to be physically around the device to access to their prints.
Building a toolkit for sustainable change
A NEW WAY OF MAKING
This new experience makes print technology less intimidating and more accessible to all creative disciplines. Nacar co-led the design of the printer with HP, involving users, engineers and printing experts from start to end of the process, over almost two years until its launch in 2020.
After its launch, the HP DesignJet Studio received prestigious awards such as iF Award 2021, RedDot 2021, Fast Company's 2021 Innovation by Design, German Design Awards 2021, Good Design Awards 2020 Chicago and Japan. In addition, prestigious media sources such as DesignBoom, Dezeen or Design Milk amplified the release of the new machine.
