Joint Vision: Co-Designing
Ultimate Bathroom Fixtures
In-Wash Ona with Roca
A modern, trend-aligned toilet that delivers an exceptional customer experience. We incorporated innovative features, superior functionality, and sustainable materials to meet evolving user needs, drawing on industrial design principles, customer insights, and business objectives.
Roca In-Wash Ona: a groundbreaking toilet, setting new design standards. Transformed buttons into a lateral leva, elevating quality perception. Collaboration with Roca Design Center enhanced craftsmanship. High-quality materials for durability and sustainability.
Sentinel is a modular, adaptable and user-friendly system that can be installed in a variety of settings and provide reliable, predictable results with feedback for user control.
Roca In-Wash Ona won iF Design Award 2023. Innovative design, elegant aesthetics, exceptional functionality positioned Roca as a leader. Attracted wider customer base, drove business growth, established trust. Collaboration and Design Plus award reinforced success and commitment to excellence.
iF Design Award 2023
Design Plus Award
- Market & Trend Research
- User Experience
- Usability Archetypes
- Design for Manufacturing
- Conceptualization
Creating a trend-setting toilet for modern bathrooms
The challenge was to create a modern toilet that aligns with the latest trends in bathroom design while providing an exceptional customer experience. We aimed to incorporate innovative features, superior functionality, and sustainable materials to meet the evolving needs of users. It required a deep understanding of industrial design principles, customer insights, and a clear focus on business objectives.
Elevating quality perception
The result was a groundbreaking toilet setting new design standards. Transformed classic buttons into a lateral leva, elevating quality perception and ensuring an elegant, clean, and consistent design. Collaboration with Roca Design Center enhanced craftsmanship. High-quality materials for durability and sustainability.
Redefining bathroom experience
The Roca In-Wash Ona has made a significant impact on the industry and customers alike. Its innovative design and exceptional functionality have garnered recognition, winning the prestigious iF Design Award in 2023. The toilet's adaptability to new trends has positioned Roca as a leader in the market, attracting a wider customer base and driving business growth. The emphasis on customer experience has resulted in increased satisfaction and loyalty, establishing Roca as a trusted brand in the bathroom fixtures industry.
