The future of
flight experiences
New App with Vueling
We hacked the design sprint method to tackle a complex problem: flight delays.
Vueling, an airline company, faced the challenge of flight delays and wanted to improve the overall customer experience in airports. They needed to address the needs and pain points associated with flight delays and find innovative solutions to enhance their services.
To tackle this complex problem, a modified design sprint method was employed. A 4-hour co-creation workshop was facilitated, involving Vueling employees, industry experts, and customers. The goal was to envision scenarios of future airport experiences for the year 2030 and generate a portfolio of experience scenarios, services, and product concepts.
Customer-centric approach, feasible solutions, validation and co-creation.
This ensured that the proposed concepts were well-received and aligned with the expectations and preferences of the target audience.
- Participatory Design Customer
- Service Design
- Anticipatory Market
- Trend Research Usability
- Archetypes with Business
- Innovation Management
ENVISIONING ESCENARIOS
To take off we ideated and facilitated a 4-hour co-creation workshop, envisioning scenarios of future airport experiences for a 2030 horizon. Vueling employees, industry experts, and customers were involved to envision a portfolio of experience scenarios, services, and product concepts, sparking opportunities to further test and carry out.
NEEDS AND PAIN POINTS
Over the course of 5 Days we involved 10 Vueling stakeholders from different areas to ideate, test and conceptualize feasible solutions to improve the company’s experience on the hot topic. Through this user-centered approach, we involved customers to discover needs and pain points, actively validating and co-creating with them through two user tests along the process.