Design truly shines during times of significant change. By focusing on groups like children, the elderly, neurodivergent individuals, and those with mobility challenges, we can create life-changing solutions. This approach, known as “designing for extreme audiences,” challenges the traditional notion of design catering predominantly to the comfortable middle part of life. Instead, it emphasizes the importance of innovation during extreme changes, where it can make a significant difference. Design is most crucial during times of extreme change. This approach calls for a shift in focus from designing primarily for the generational center to addressing the needs of those at the edges of the spectrum, such as young children and the elderly. By prioritizing these groups, we can create more inclusive and effective solutions that benefit everyone. For example, Moxie, an AI learning robot, was designed to help autistic and neurodivergent children. Since its launch in 2022, Moxie has had over 4 million conversations with kids, improving social skills by 71% for regular users. This success shows how these innovations can benefit everyone, especially during tough times like the COVID-19 pandemic.