Physical prototypes vs digital prototypes

prototype

In the world of product design and development, one of the key aspects is the creation of prototypes. These preliminary models allow for evaluating and refining ideas before final production. However, the choice between a physical prototype and a digital prototype can be crucial for the success of your project.

Healthcare at the Edges of Life

The healthcare world is constantly changing, and innovative design is playing a key role in improving patient experiences. This shift highlights the importance of embracing new ideas and adapting to rapid changes to create smooth, user-friendly, and accessible healthcare environments. In this blog post, we explore how thoughtful design is transforming healthcare, focusing on projects that benefit those at the edges of life.

The Creative Boundaries of AI

The emergence of generative AI models like GPT-4 is transforming the creative industries by augmenting individual creativity while potentially homogenizing collective output. This dynamic is explored in a recent study by the University of Exeter Business School and the UCL School of Management, published in Science Advances and reported by MIT Technology Review. Here, we examine the study’s findings to understand AI’s impact on human creativity.

From sketch to scale: The relationship between industrial design and manufacturing

industrial design

In the world of industrial design, the intrinsic relationship between conceptual creativity and practical execution defines not only the aesthetics of a product, but also its functionality and market viability. Design and manufacturing companies span from the conception of an idea to its physical materialization, each step in the design and manufacturing process plays a crucial role in the success and innovation within this dynamic and constantly evolving field.

User centered design: What is it?

user centered

User centered design (UCD) is an essential methodology in the field of digital design. As user experience becomes the epicenter of design strategies, a thorough understanding of what this methodology entails becomes essential for any company or professional looking to create successful digital products.

6 Shifts by Design: iF Design Trend Report 2024

Cover of a blog post featuring the iF Design Trends 2024 report. The text '6 Shifts by Design' is displayed prominently with red arrows pointing up and down. The iF Design logo is shown at the bottom.

We have immersed ourselves in the 233-page iF Design Trend Report 2024. Within its pages, we uncover six transformative trends that are reshaping the landscape of design and leaving a significant mark on the future. From sustainable innovations that impact individual lifestyles to immersive experiences that resonate on a global scale, let’s distill the essence of this comprehensive report and explore the strategic implications for businesses worldwide.

Steps of the product design process

software product design

Have you ever wondered what principles guide people when choosing a particular product? Seventy percent of buyers agree that the appearance of the product usually has a significant impact on their decision.

What is industrial design?

what is industrial design

In a landscape dominated by technological evolution, we dissect 7 key digital trends that will define the sports industry in 2024 based on a trend study by IMG, a global sports & culture company. From the adoption of AI to the reshaping of social dynamics, anticipate an exploration of the transformative forces at play.Scanning possible applications to other industries we are part of.

The Impact of Design in Business

The Impact of Design in Business

In the constant search for better products and services for its customers, businesses navigate a complex terrain where understanding users, refining value propositions, and making informed decisions are crucial. Our blog post explores the profound impact of design on business strategy, dissecting key actions and benefits that emphasizes the business value of design.

7 Digital Trends for the Sports Business in 2024 (applicable to other industries)

01 IMG BLOG

In a landscape dominated by technological evolution, we dissect 7 key digital trends that will define the sports industry in 2024 based on a trend study by IMG, a global sports & culture company. From the adoption of AI to the reshaping of social dynamics, anticipate an exploration of the transformative forces at play.Scanning possible applications to other industries we are part of.