The future
of flight
experiences.

Client Name

Vueling

Sector

Aviation

Toolkit

Participatory Design
Customer Experience
Service Design
Anticipatory Design
Market & Trend Research
Usability archetypes with Business Innovation
Design Management

Envisioning future experiences through creative thinking.

Commuting in the 21st century has been one of the biggest game changers for our everyday globalized lives, with low-cost flying as a key factor. We overgo security checks and passport controls just like hopping on a bus; buying airplane tickets in 1 click and setting off in adventures hard to imagine 50 years ago. Nevertheless, not much has changed regarding airport and flight experiences.

Vueling Innovation Lab reached out to us to accelerate and energize internal initiatives and ideate on future scenarios. Through Design Thinking methodologies we started collaborating on different challenges surrounding flying and airport experiences.

Envisioning future experiences through creative thinking.

Commuting in the 21st century has been one of the biggest game changers for our everyday globalized lives, with low-cost flying as a key factor. We overgo security checks and passport controls just like hopping on a bus; buying airplane tickets in 1 click and setting off in adventures hard to imagine 50 years ago. Nevertheless, not much has changed regarding airport and flight experiences.

Vueling Innovation Lab reached out to us to accelerate and energize internal initiatives and ideate on future scenarios. Through Design Thinking methodologies we started collaborating on different challenges surrounding flying and airport experiences.

We hacked the design sprint method to tackle a complex problem: flight delays.

To take off we ideated and facilitated a 4-hour co-creation workshop, envisioning scenarios of future airport experiences for a 2030 horizon. Vueling employees, industry experts, and customers were involved to envision a portfolio of experience scenarios, services, and product concepts, sparking opportunities to further test and carry out.

On top of that, we hacked the design sprint method to tackle a complex problem: Flight delays. Over the course of 5 Days we involved 10 Vueling stakeholders from different areas to ideate, test and conceptualize feasible solutions to improve the company’s experience on the hot topic. Through this user-centered approach, we involved customers to discover needs and pain points, actively validating and co-creating with them through two user tests along the process. The intense work fostered synergies amongst departments, leading to a roadmap of feasible solutions for significantly improving customer experience before and during flight delays.

We are very enthusiastic about what is to come as we continue ideating for the sky with Vueling Innovation Lab.

We hacked the design sprint method to tackle a complex problem: flight delays.

To take off we ideated and facilitated a 4-hour co-creation workshop, envisioning scenarios of future airport experiences for a 2030 horizon. Vueling employees, industry experts, and customers were involved to envision a portfolio of experience scenarios, services, and product concepts, sparking opportunities to further test and carry out.

On top of that, we hacked the design sprint method to tackle a complex problem: Flight delays. Over the course of 5 Days we involved 10 Vueling stakeholders from different areas to ideate, test and conceptualize feasible solutions to improve the company’s experience on the hot topic. Through this user-centered approach, we involved customers to discover needs and pain points, actively validating and co-creating with them through two user tests along the process. The intense work fostered synergies amongst departments, leading to a roadmap of feasible solutions for significantly improving customer experience before and during flight delays.

We are very enthusiastic about what is to come as we continue ideating for the sky with Vueling Innovation Lab.

We are a strategic design agency, engaging with businesses to uncover their full potential.

Let’s talk!

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08019 Barcelona

+34 934 762 986

info@nacardesign.com

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+34 934 762 986

info@nacardesign.com