Vueling, an airline company, faced the challenge of flight delays and wanted to improve the overall customer experience in airports. They needed to address the needs and pain points associated with flight delays and find innovative solutions to enhance their services.
To tackle this complex problem, a modified design sprint method was employed. A 4-hour co-creation workshop was facilitated, involving Vueling employees, industry experts, and customers. The goal was to envision scenarios of future airport experiences for the year 2030 and generate a portfolio of experience scenarios, services, and product concepts.
Customer-centric approach, feasible solutions, validation and co-creation.
This ensured that the proposed concepts were well-received and aligned with the expectations and preferences of the target audience.