HP aimed to create a sustainable ink cartridge that embodied the principles of Reduce, Reuse, Recycle, and Recover, addressing the complexities of material separation and global take-back programs.
The collaboration with Nacar Design Agency led to the development of the Eco-Carton ink cartridge, blending new technologies with eco-design principles. Its modular design allows scalability, while the connector is made from closed-loop, recycled, and ocean-bound plastics.
The Eco-Carton cartridge is a significant step towards HP’s sustainability goals, reducing plastic waste and enabling cost-effective global take-back programs. It sets a new standard for the industry, showcasing the benefits of sustainable design for businesses and the environment.